Essence of Life

High Performance surf equipment for your every day epic adventures.

About us

Our journey is fueled by a commitment to delivering not just products but also driving awareness and responsibility to our outdoor resources. Founded on a shared passion for outdoor lifestyles and clean living, we donate a portion of our sales to various outdoor sustainability foundations.

What make us tick…

By Surfers, for Surfers

We use what we sell, we test our products ourselves and only bring you the best.

World Class Waves

Tested across the globe in many different conditions.

Real World Experience

Our equipment is used by normal people in all kinds of breaks and conditions, folks you see in the lineup every day.

Check our Fins

Real world tested designs at prices that won’t break the bank.

Traction and Accessories

Stay solid and strong.

What are you waiting for?

Ready to take the next step? Get in touch today to start your journey. Together, we’ll make it happen.

Our team

Johnny Henegar

founder & ceo

Our founder, driving brand visibility & engagement as well as testing and development.

Claudia Mejia

chief operating officer

Detail-oriented financial expert adept at providing strategic insights to optimize fiscal decision-making.

Brand Ambassadors

Real People, Real Waves.

Danny Holtman

Fort Pierce

Ft. Pierce local Daddy-D has been surfing for over 35 years and still charges from Puerto Rico to Puerto Escondido.

Brent Bludworth

Lake worth

LDUB in the house, you will always find Brent in the Lineup. Always positive and upbeat, Brent is also a talented artist.

John Stilla

Melbourne

Fin maniac. KISS enthusiast. Also a mean karaoke singer. John is up and down the central coast but you’ll usually find him at RC’s or close by.

Contact us

We’re all ears! Reach out to us today to discuss your ideas, ask questions, or simply say hello. We can’t wait to hear from you!